With it's latest attempt to pretend it gives a shit about health (see "unthink" grilled chicken) KFC releases the "pink bucket" campaign. Apparently for every bucket sold, 50 cents will be donated to the Susan G. Komen foundation. The support will likely go to finding links to what causes breast cancer like say... obesity as caused by excessive consumption of Double Down bunless sandwiches. KFC has baffled me before, but this one takes the drumstick. This is a truly shameless attempt to cash in on the success of the breast cancer awareness campaign that in no way lines up with KFC's brand and shows how absolutely clueless KFC's brand managers have been and continue to be. On an advertarded scale of one to ten, this one gets a ten piece. Figure it out, KFC. You're really pissing me off.
No comments:
Post a Comment